The Seduction of Internet Marketing Newbies

If you got behind the wheel of a car without knowing how to drive, chances are, you’d crash. Yet, every single day on the Internet, thousands of newbies are performing the equivalent of the aforementioned driving analogy, by putting up a website without having the slightest idea how to promote it. And guess what happens – they crash!In my opinion, starting a business – any business without having even basic marketing skills is not only putting the proverbial cart before the horse – it’s downright foolish!Now some might argue that a business plan is more important than marketing ability. And others might argue that knowing how to manage a business is more important than having a marketing acumen.Well, I agree with the former argument. A good business plan is like a GPS system. It will keep you on course, and headed in the right direction. A business plan is an absolute must, and you should definitely develop one before you start any business.However, I reject the latter argument. Why? Because you can be the greatest manager in the world, but if you don’t know how to market your wares, your business will fail – I don’t care what you’re selling.That’s why I consider competency in marketing the most important business skill that you can have. If you become proficient in the art of marketing, it will allow you to become profitable that much quicker. Then you can afford to either hire a manager, or take a business management course.A Simple Classified AdHow important is it to acquire marketing proficiency? Believe it or not, writing a simple classified ad is considered both an art and a science, seriously! Publisher and mail order legend, Melvin Powers actually wrote an entire 240 page book about classified advertising titled, “Making Money with Classified Ads.” In an advertisement for the book Powers writes:”I’ve run thousands upon thousands of ads, month after month, year after year and have made millions doing it. I’ve learned a lot about what works and what doesn’t. I found that, as with most things, making money with classified ads is easy when you know how.”Author and master copywriter, Robert Boduch also wrote a book about classified advertising titled “Classified Magic…How To Make Your Small Ads Pay Off BIG!” In an advertisement for his book, Boduch wrote:”After years of running ads — trying out various approaches — I began to collect the key ideas that worked. I wanted to figure out what made some classified ads so successful. And I kept testing new approaches until…I finally figured out…what works and what doesn’t.”By the way, while we’re on the subject of writing ads, do yourself a favor and start reading Brian Clark’s outstanding copywriting blog, CopyBlogger. You won’t get a better ad writing education anywhere on the Internet – and it’s free! You can thank me later.How Do I Get Free Traffic to My Website?I’m a member of several small business forums, and without fail, whenever newbies visit the forums, the two questions they ask most often are: “How do I promote my website?” or, “How do I get free traffic to my website?” Those two basic questions get asked by newbies every single day.Newbies, are you starting to see my point about the importance of acquiring marketing skills? You need to know the answer to those questions, before you build a website. As I demonstrated a moment ago, even writing something as simple as a classified ad requires a certain degree of competency.The Seduction of Internet Marketing NewbiesIn his book “Seduction,” author and social theorist Jean Baudrillard writes:”Many social behavior theorists classify seduction as a specialized form of persuasion. Seduction can also be viewed as a form of power that relies on psychological mastery rather than the use of coercive power, money, or intellectual appeals.”I couldn’t agree more. Seduction is indeed a “specialized form of persuasion that relies on psychological mastery.” That’s one of the reasons why so many newbies come online believing that they can succeed without any type of training – without any marketing knowledge whatsoever. They’ve been psychologically seduced – mentally manipulated into believing that they can – much like gamblers are seduced by the dream of striking it rich in Las Vegas casinos.Allow me to elaborate: Naive and highly impressionable newbies see stories on TV about ordinary people getting rich on eBay. They see the slickly produced “get rich quick on the Internet” infomercials. They read the newspaper and magazine articles about people starting an online business with little or no money, and seemingly making millions overnight.In addition, brilliantly composed and ultra persuasive get-rich-quick ads literally saturate the Internet. They’re everywhere! At virtually every turn, newbies are bombarded and seduced with stories, and images of ordinary people making extraordinary amounts of money on the Internet. And as is human nature, they want to get in on the action too. In essence, newbies are being seduced with unrealistic visions of the “pot of gold at the end of the rainbow.”And because the seduction methods being perpetrated are so powerful and effective, they almost have a brainwashing effect. Most newbies are incapable of determining for themselves what’s true and what isn’t. They can’t comprehend that the “flavor of the month” success stories they see in the media and on the Internet are the exception, rather than the rule.Now many of you reading this may erroneously come to the conclusion that I’m against capitalism, and free enterprise. I can assure you, I’m not. I’m all for everyone making as much money as they possibly can. After all, that’s the American way. That being said, I also think it’s important that newbies coming online be told the “truth” about Internet Marketing – that it’s not nearly as easy as it’s being presented.The Truth About Internet MarketingBecause of fierce competition and ratings pressure, the tv media especially tends to glamorize certain news items. As a result, newbies are being fed a daily dose of sensationalized poppycock! The truth is, Internet marketing is hard work. No, not ditch-digging hard – but hard work nonetheless. And for every “rainbows and lollipops” success story that gets publicized, there are at least a thousand gut-wrenching failures that get swept under the rug.The point of this article is to cut through the hype and B.S – to tell newbies the truth about Internet Marketing. It’s a business, like any other business. And it requires preparation, effort and dedication. So how can newbies realistically succeed on the Internet? In my opinion, the easiest, safest and best way for newbies to succeed online is with affiliate programs.What Are Affiliate Program?In a nutshell, an affiliate program is where you agree to promote another company’s products for a commission, or percentage of the profits. Affiliate programs are perfect for newbies, because for the most part, you don’t even need a website to get started making money. You also don’t have to worry about billing hassles, stocking inventory or shipping products. That’s all handled for you by the merchant. You simply promote the daylights out of the link the merchant provides you. And when you make sales – collect your money.But what about if you don’t know anything about marketing? Glad you asked.The best and most successful affiliate programs like Dr. Ken Evoy’s 5 Pillar Affiliate Program or The Internet Marketing Center (IMC) Affiliate Program take you by the hand, and help guide you through the marketing process. They work with you to help you become successful. They’ll do their part – but you have to do your part as well. That means you have to work hard, and faithfully study and apply their proven marketing techniques – and learn how to promote their programs. They’ll teach you what you need to know to become successful, and allow you to progress at your own pace.There are also some excellent books on the market, written especially for newbies. One of the best is “Street Smart Internet Marketing” by Justin Michie.So if you’re a newbie reading this, do yourself a favor, and pick up a copy of “Street Smart Internet Marketing.” It’s selling on Amazon for as little as $4.99 – a relatively painless investment in your marketing education.Free Internet Marketing Resources for NewbiesA really great website for newbies is the original newbies site, Joe Robson’s The Newbie Club. This site has some incredible free resources, including articles, free tutorials, newbie software, newbie books and e-mail courses.
StartupNation is another fantastic site for newbies. It pretty much has everything a newbie would need, all on one website, including blogs, forums and a marketplace where you can promote your business for free. It’s a very impressive site.Also, check out Lynn Terry’s Self Starters Weekly Tips website. Lynn has been working online for over a decade. Her website has plenty of free resources, including a popular forum and blog. And from what I’ve observed, Lynn goes out of her way to help newbies.Another good site for newbies is Mike Merz’ im4newbies. Mike has been helping newbies for nearly a decade. Our paths have never crossed, but word is, Mike’s one of the truly good guys on the Internet – and his site has some excellent free resources for newbies.In closing, Internet marketing is serious business – so be sure to treat it that way. Because unlike the movie, “Field of Dreams,” where “if you build it, they will come.” On the Internet, if you build a website without knowing how to promote it – nobody’s coming!

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Seven Good Reasons to Work With a Health Coach

Health Coaching is a new model for total health and wellness in the individual. Health Coaching is not something you only do when you are sick. Health Coaching is about optimization of human potential and has a philosophy of ever expanding possibilities. Health Coaching recognizes that there is an innate intelligence within you, an inborn wisdom that governs all healing, function and repair and that the purpose of all health and wellness practices is to remove interference to this intelligence so your body can heal itself. The 7 good reasons to work with a Health Coach below will outline clearly how you can reach that state of health and wellness in your life right now.1. You need to be held accountable.As children there is always someone there to make sure we’re doing what we’re supposed to. As adults, we’re supposed to be able to do this for ourselves. But what if we can’t? What if we keep making other things more important than our health and well being and not moving forward? A health coach can help by checking and asking the right questions and by being a gentle reminder to keep you moving toward your health and wellness goals.Also, in most traditional models of seeing a health practitioner, we tend to see that person as an expert – they know more about our body than we do and they can tell us exactly what we need to do to get better. This system encourages us in a sense, to place our health in someone else’s hands. We are no longer responsible, the health practitioner is. We are not really accountable, the health practitioner or the pills they told us to take are. In health coaching, you are the best and only expert on you and the only one qualified to know if something will work or not.2. You want to get your health and well being on track once and for allFar too many of us have joined gyms or started a diet in the past feeling initially excited only to watch our enthusiasm drain away a few weeks later. We can feel disappointed with ourselves, with the money we’ve wasted and with the lack of results we’ve achieved. Things change, our responsibilities change, time we have available changes and our health and wellness goals. What is it that’s stopping you from committing to a path of improved health? A health coach will help you figure out those answers once and for all and help you find real-life solutions that not only work for you but keep working for you in the future.3. You know what you need to do be healthy but you just can’t seem to stick to the changesSo, it’s not a question of good health education – the majority of us understand clearly what we need to do to stay healthy – eat lots of fruit and veggies, minimize red meat, exercise regularly and don’t smoke or drink too much. Simple right? Why aren’t more of us doing it then? Before we make any changes in our life we need to agree with the changes, they need to be congruent with our values and they need to make sense in the context of our lives.4. You struggle with being overweight, are always dieting or otherwise don’t feel good about the way you look. Being overweight is an issue that affects many Australians. It damages our health and damages our self-esteem. Here, a health coach will help you find your way amidst the huge amount of conflicting information available and keep things as simple as possible – no “diets” just a good look at the way you see, value and use food and how that impacts the amount and types of foods you eat each day.5. You can’t seem to find or make the time to eat well, exercise regularly or take time for yourselfWhat’s really going on here? What issues are holding you back from giving yourself what you need to be healthy? Most of us are crazy busy and challenged with “not enough” time but is that the real issue? A health coach will help you identify your personal priorities and find a way to work in your health and wellness goals so you can keep on doing what you want, when you want.6. You’ve been diagnosed with cancer, diabetes, a stress related condition or some other chronic disease and you want to discover other treatment options available to you.You’ve had the wake up call. Your body is sending you messages loud and clear that something needs to change. A health coach will help you identify options, alternatives, complimentary treatments and educate you more on conventional approaches so you are well informed and can make the best decisions possible for your health.7. You have “an addictive personality” and make changes only to find yourself slipping back into unhealthy choices or behavior patternsAddictive behavior patterns, food addiction and drugs and alcohol can sabotage completely our attempts to make lasting changes in our lives. Health coaching sessions will educate, inspire and support you to deal with these tough issues so you develop all the skills and knowledge you need to create and maintain a life of vibrant health and well being free from addictions of all kinds.As those of us who’ve had a serious wake up call know, health is the most important thing in our lives – without it, nothing much matters.¬† Unfortunately, too many of us wait until it’s too late to make changes to our diet and lifestyle. 80% of people in Australia die of “lifestyle diseases” like heart disease, complications of diabetes and many forms of cancer. Can you afford to wait til something’s broken to fix it?Health coaching is not something you only do when you’re sick. It will help you find your way to better health and well being. After all, you are the best (and only) expert on you. By asking the right questions, providing education and real-world experience we’ll look at alternatives and discover new ideas, possibilities and ways of looking at your health. We’ll help you find what works in your life right now without slipping back into negative eating, exercise or behavior habits. You choose the lifestyle changes, you set the pace and you discover just how good it is possible to feel!

Tips & Strategies To Successful Automotive Sales

I am amazed at how many automotive salespeople earn an average or below average income in one of the highest paid professions. A big problem I notice is their attitude. The average salesperson has so much negativity that they feed that on to their customers when they are selling. Your customers can sense negativity.At the same time, your customers can feel a positive vibe as well. And that is exactly what you need to feed on to your customers when you are in the process of selling a vehicle. But what is more alarming is that most dealership does very little to motivate the salesperson.If you are an average salesperson, I want you to ask yourself one question. How many hours in a full work day do you really work? Most of you will say, –Well I get in at around 9 in the morning and I leave at about 8 at night. So that is about 11 hours.–Now I know it may look as if you are really working 11 hours (or something similar), but ordering lunch, drinking coffee, smoking cigarettes and hanging out in the huddle with other non-productive salespeople does not count as working. Now if you redo the math, chances are you only work about an hour or two at the most a day.Now, you can always look at this as a numbers game. If you only sell about 10 vehicles a month working only an hour or two, then you would need to work about four hours a day to sell 20 vehicles. Playing the numbers game is okay, but true superstars in the car business play the numbers game as well as mastering selling techniques to increase their income.By the way, if you want a free e-book entitled –Discover 50 Automotive Sales Techniques to blast you income through the roof– then go to It is one of the few places that you can find proven, no B.S true automotive sales tips and strategies.I just want you to realize that if you put more productivity in your selling career, I guarantee you success. So stop letting negativity ware you down. Every one has problems. But when you come to work leave your problems outside at the curb. If you want, when you are done working, you can just pick up all your problems from the curb and take them home. Because I am sure no one else will pick them up.I wish you a ton of success and have a great selling day,Your automotive sales mentor,Mak

Nutrition Courses Today

Find Nutrition Courses in the United States and Canada. Drawn to health and wellness? Then nutrition courses can offer you more than just personal growth, they can help individuals land a career as a professional nutritionist or dietitian.Though nutrition courses vary in program length, tuition and curriculum, the greater part of these academic programs involve basic instruction in anatomy, physiology, biochemistry, chemistry, and biology. Interestingly, nutrition courses have begun integrating studies in macrobiotics, holistic and sports nutrition, as well as alternative therapies like homeopathy, herbology and naturopathy.Depending on the nutrition courses in which you enroll, be prepared to be enlightened. In many cases, students are amazed at how individual diets can impact the overall health and wellbeing of the human body. For example, nutrition courses teach future practitioners how to efficiently utilize natural minerals, vitamins and supplements to help in healing. As well, students enrolled in nutrition courses acquire a wealth of information in how to counteract the affects of food allergies with simple dietary modifications and recommendations.As such, graduates of nutrition courses must first become certified, registered or licensed* in their respective state of residence prior to practicing as a professional nutritionist or dietitian. Because this is a rapidly growing career field, potential exists to earn lucrative wages as well as excellent prospects for employment stability. (*State regulations vary.)Take the opportunity and enroll in nutrition courses today so you can help others help themselves through mild to moderate dietary changes, promote wellbeing and make a difference in someone’s life and their future.If you (or someone you know) are interested in finding nutrition courses, let professional training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.Employment source: (US Bureau of Labor Statistics)Nutrition Courses Today¬© Copyright 2007The CollegeBound NetworkAll Rights ReservedNOTICE: Article(s) may be republished free of charge to relevant websites, as long as Copyright and Author Resource Box are included; and ALL Hyperlinks REMAIN intact and active.

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Hiring the Best Entertainment For Your Event

I have been professional entertainer for over 10 years. I have learned from experience some of the things that make an event run well and some things to avoid. I would like to share some of this information with you to help you choose the correct entertainment for your event.First I am continually amazed at how much time, money and effort is put into selecting the menu, caterer, colors, arrangement of the centerpieces, location, and how secondary the choice of entertainment is. Here is an unvarnished truth. NOTHING AFFECTS THE SUCCESS OF YOUR PARTY, RECEPTION, DINNER OR EVENT MORE THAN THE ENTERTAINMENT YOU CHOOSE. – So do so carefully. To put it another way, no matter how much you spend on the food, venue, or decorations they soon be forgotten. But the entertainment will be remembered for a very long time. If you do not believe me, when was the last time you heard someone rave about the meal they had at an event three weeks later. Therefore, you need to choose your entertainment carefully. Your reputation depends on it.I will not be discussing hiring a band or DJ in any detail here; however, much of this can apply to them as well. Generally speaking bands and DJ are what are considered “background” entertainment. While these are important they will not have nearly the impact on your event that a professional act can have. In fact, as long as they play appropriate music that people like at the right times a simply “adequate” band or DJ and still allow everyone to have fun. However, an “entertainer”, who provides a successful show can literally have people laughing, and talking about the outstanding event WEEKS LATER.One of the first things you need to ask for when contacting a performer is a promo or promotional packet or at the very least a brochure. A promo packet will contain the following: a photo (or photos), a biography, a list of credentials including places he or she has performed, a list of clients he or she has successfully entertained, reviews of their act and testimonials from past clients.Review the material carefully, it is not uncommon in this business to list prestigious places the act has supposedly entertained when in truth they have not. If there is any doubt ask questions. Make sure they are being truthful with you.The most important item is a video or demo reel of the act. This may be provided on DVD but it is becoming more and more common to provide you a link to a website. This allows the performer to get the information to you more quickly and it also allows you and several others to review it independently.When you review the demo reel, watch it as if you were in the audience. Listen not only to the performance but also to the audience. Are they having a good time? Would you be having a good time if you were there? Be wary of video that is shot in a studio without an audience.Because your time is valuable, it is not uncommon for a demo reel to be edited for time. This is to give you as much of a feel for the show as possible in a short period of time. But at least should be able to have at least one good routine.I would recommend staying away from acts that contain “blue” or “risque” material. The audience on the demo reel may be laughing, and you might even think that it is funny, but an act with that type of material is bound to offend someone. As a result, it can reflect poorly on you as well as your company or organization.Once you have identified an entertainer or act you would like to book for your event, you need to sign a contract with them AS SOON AS POSSIBLE. The best acts book their yearly calendar quickly. I can not tell you how many times I hear, “How soon do you need to know?” The answer for me and every other act in demand is a soon as you know. Often I have had a date open and then when they call back that date has been booked. Remember, you are hiring the best — others will be looking for the best as well!The cost of an entertainer varies. It is primarily related to the demand for the performer. And the best performers are in demand. As a rule, the best performers will be more expensive — as it should be. Many have made the mistake of hiring two inexpensive poorer acts instead of one quality act. Trying to make of for quality with quantity. Two poor acts will never compare to one great act. The money you spent on the two poorer acts is simply wasted.When you call a performer you will often be asked what is your budget. The reason is simply If you budget will not fit their price, they can do one of two things let you know right up front they are not a good fit. And they may be able to offer alternatives. The other option is if you are in the ball park their might be able to be make some adjustments to their show to fit within your budget. But you should not expect major swings in the price. Each performer knows what they are worth and in order to maintain a good reputation in the industry they have to maintain consistent pricing. To charge you less for your event than they charged their last group is simply a poor business practice.Once you have a contract with the entertainer make sure they provide you with a list of what they will need for a good performance, this is generally in the form of a tech rider to the contract. It will be a list of things they need to make their show runs smoothly. This will include things like a dressing area, stage size needed, microphone or sound requirements, the time they will need in order to set up for the show, etc. Getting this list of requirements early will save you from any last minute surprises like “not knowing that the act required a CD player”, or that “the audience should not have been seated at the sides of the performer”. The tech rider tells you what is needed to make the program run smoothly. If you cannot meet one or more of these requirements, let the performer know as soon as possible. It may not be a deal killer they may be able to simply adjust the show to account for the changes.Once you have met the requirements in the tech sheet, you can relax and rest assured that the show will run smoothly.Here are a three checklists to aid you through the process.CHECKLIST:Before contacting an entertainer:
___ 1. Location of the event
___ 2. Number of people attending the event.
___ 3. Performance area available (dance floor, stage, etc.)
___ 4. Availability of Sound system and Lighting
___ 5. Any other entertainment
___ 6. Performance to start time
___ 7. Other activities (e.g. award presentations or speeches)Things to find out:
___ 1. Number of years in business
___ 2. Experience
___ 3. Professional credentials, e.g. awards, and recognitions
___ 4. Availability5. Request:___ A. Promotional packet___ B. Demo reel___ C. Testimonials from previous clientsAfter Selection:
___ 1. Send performer directions to the event
___ 2. Send performer program and event information with the returned contract.
___ 3. Ask for copy of “Performance Requirements” or tech rider. Ensure you give copy to those handling the technical aspects of the show (lighting and sound people, hotel AV department, etc.)
___ 4. Call a week or two prior to event to go over last minute details. If the entertainer know these it may effect the show they approach the show — especially things like an addition of an “awards presentation”, a “speech by the company President” etc.

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